To make an organic lifestyle affordable, accessible and easy.

To bring the consumer and the farmer into a closer relationship.

To stimulate debate on what organic truly is; to empower the consumer with information.

To sell produce that has been grown without the use of pesticides and artificial fertilizers in rich, well nourished soil.

To support the growth of non-commercial organic growers in South Africa through working with local PGS guarantee systems
so that ‘certified’ is not our only choice…